Trademarks
Trademarks
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A brand starts with a single mark and can become one of the most valuable assets of your business. Trusting us with your brand is a responsibility we take very seriously. By combining trademark advice with practical business advice, we support your brand management as an essential part of your IP strategy.

With experience handling trademark registration and disputes before both the Canadian and US trademark offices, we have a team of seven registered trademark agents who provide a full range of services:

  • Canadian and US trade-mark screening and selection
  • Practical advice on brand protection
  • Trademark registration including oppositions (unlike many firms, we handle your Canada and US trademarks ourselves)
  • Trademark-watch services
  • Trademark oppositions, infringement prosecution and defence, seizure orders and injunctions
  • Oversee registration of trademarks all over the world through our closely-maintained network, and
  • Advising on strategies for brand protection and competitive intelligence

No matter the size of your business or the industry sector, contact Neil Kathol at nkathol@fieldlaw.com or 403-260-8564 or Laura McFarlane at lmacfarlane@fieldlaw.com or 403-260-8577 to discuss your brand management and trademark needs and get an initial assessment of your IP strategy.

College of Dietitians of Alberta v. 3393291 Canada Inc. (Canadian School of Natural Nutrition), 2015 FC 449
Marty Sanders v. Smart & Biggar Intellectual Property & Technology Law, 2010 FC 73
Community Credit Union Ltd. v. Canada (Registrar of Trade Marks), 2006 FC 1119
Credit Union Central of Canada v. Community Credit Union Ltd., 2005 CanLII 78195
October 2018
#Hashmarks: Can a Hashtag be a Trademark?
The Medium
October 2018
To Serve and Protect: The Many Reasons for a Trademark Registration
The Medium
August 2018
Flippin' to the B-Side
Craft Beer Trademarks
In 2015, an Ontario craft brewer, Beau’s All Natural Brewing Company (Beau’s) applied for a trademark for B-SIDE BREWING LABEL, for use in association with Ontario craft beers. The “B-Side Brewing Label” is an innovative promoti...
June 2018
Standing Out: Branding and Trademark Issues for Cannabis Companies
Countdown to Cannabis Legislation
May 2018
Trolls on the Bridge to Your Brand
The Medium
February 2018
Goodbye Floppy Disk, Hello Streaming Video: Trademark Evolution, Part 2
The Medium
June 2017
“I googled it”: Generic Words and Trademark Rights
The Medium
November 2014
Canada's New Trademark Law and What it Means for Business
The Medium
May 2014
Mommas, Don’t Let Your Babies Grow Up To Be CDAs - The Problem With Trade Marking Professional Designations and Their Acronyms
February 2014
New Weapons to Combat Counterfeit Products
November 2013
Getting Your Application Through the USPTO - Expedited Examination Options
June 2013
New Domain Name Deadlines for Trademark Owners
June 2013
Insane in the Do-main: The New gTLDs and the Trademark Clearinghouse
March 2013
Trade-Mark Rights: Across the Border & on the Web
April 2012
Intellectual Property Issues in Corporate-Commercial Transactions
The Medium
Winter 2012
Display of a Trade-mark on a Website
Spring 2011
You Be the Judge: Canadian Trade-mark Battles