What is intellectual property (IP), and how do you protect it? In this video series, we will explain what IP is, the types of IP your organization may have, and tips and practical considerations to help you protect, enforce, and commercialize your IP.
Megan Hudson discusses how to decide where to file your trademark applications and why geography matters when protecting your brand. She walks through key considerations such as where your customers are located, where you plan to expand, and how trademark protection works on a country-by-country basis. The video also touches on priority rights and the Madrid Protocol, which can simplify the process of seeking trademark protection in multiple jurisdictions.
