What is intellectual property (IP), and how do you protect it? In this video series, we will explain what IP is, the types of IP your organization may have, and tips and practical considerations to help you protect, enforce, and commercialize your IP.
Megan Hudson describes the different types of trademark applications in Canada, including ordinary marks, certification marks, and official marks. She also explains the difference between traditional and non-traditional trademarks and how international filings can extend protection into Canada through the Madrid Protocol. Learn how trademarks can protect everything from logos and slogans to sounds, colours, and even packaging.
