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Canada Mulls Registration of Non-Traditional Marks

The Lawyers Weekly interviewed Richard Stobbe for its article "Canada mulls registration of non-traditional marks."  

The introduction of motion marks in the Canadian Intellectual Property Office (CIPO) would permit registration of marks such as the “VeriSign Secured” motion mark, depicted at left. The mark is an EU Community Trademark registered in 2006 (No. 004366001).  The graphic depicts a stop-action representation of the motion mark. The new CIPO guidelines are expected soon, for motion and hologram marks. To permit registration of other non-traditional marks in Canada (particularly sound marks), CIPO may have to seek changes to the Trademarks Act and Regulations rather than simply issuing a practice notice.

,Lawyer, Trademark Agent, CLP